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What is a Mental Strength Coach? - Athletic Performance

Updated: Jun 18, 2021

Unlike therapists, coaches do not specialize in treating complex clinical problems. However, they do help clients manage emotions, challenge negative thinking patterns, improve relationship skills, and reduce stress and anxiety — all of which boosts our mental strength. MINDSET believes mental toughness is a key attribute to our daily lives. Today science research is showing how your mental toughness plays a part in how some athletes or CEOs push past the crowd and make it to the top. Where others with the exact same skills, don't get to the same place and feel unhappy about their lives. Mental strength coaching helps athletes improve their "mental game" skills and help them perform consistently through-out competition.

A Mental Strength coach is an individual whom seeks to help others conquer their mindset through compassion, empathy, guidance and self experiences. We all have experiences to share and teach each other with. And some of us have more experience than others. In my case I've seen first hand the difficulties of mental health and what extremes people can reach. Having the opportunity to be in a mental health ward for over a month, gave me much more mindset understanding and deeper knowledge of myself and others.

We all have the need for support and love, and as mental strength coaches our mission is to provide that comfort and healing to ensuring success. We are qualified based of experiences, knowledge and certifications. Seeking a coach compared to a therapists would be in circumstances such as:

1) The mental and emotional challenges you're dealing with are on the mild side of the spectrum

2) Looking to improve stress Management, and daily routine

3) Looking to clarify values, goals, and overall purpose

4) Interested in learning practical actionable methods to address personal and professional challenges

5) Open to self-assessments, reading, journaling, or other homework to overcome personal challenges

6) Prefer a short-term approach to personal growth

7) Open to creating a plan for self-accountability and responsibility to ensure reaching your higher mindset

We as coaches are here to guide and assist those truly looking to make gradual lifestyle changes. Including being open to trying new methods, tasks, and tips in order to begin the growing process. Everything we use towards uplifting others is based off: education, certifications, and personal life experiences. Our proven methods and tasks are used to create specific individualized programs, with constant adjustments as we continuously assess and move forward. Their is never a "cookie cutter' approach to our clients, we pride ourselves in making our programs specific to you!

An example of mental strength is how athletes respond to injury which can cause serious negativity. Athletes that can respond to injury with a positive mindset will allow them to focus on getting better quicker, then just dwelling on the injury itself. Many athletes experience overwhelming feelings of anger and fear. These athletes may also experience a great sense of loss if told they will be out for a long time. That feeling might not be right away depending the severity of injury. After talking with your doctor, it’s common for those feelings to only become worse knowing that you have a long recovery ahead. For this reason, athletes must learn to separate the person from the athletic self.

When the game is in the dying moments, these athletes do not allow the expectations from teammates, coaches, and fans to derail them. Mental strength helps athletes thrive under competitive situations. Mentally tough athletes elevate their performance when the game is on the line. Remember Toronto Raptors winning game 7 with that last second shot? Kawhi Leonard knew what he had to do and had the mindset to win. These athletes, don’t choke, fold, or get scared under pressure. And this is a learned skill through experience, mental game skills, and a positive sport environment.

Understand this, you can find a lot of valuable information on the internet or in books, but there still is no substitute for hiring an expert in a particular field. An expert will help push you in the right areas and understand the areas you need extra help, so your not feeling frustrated during the process. We have a lot of free content within our blogs that will help, take your abilities to the next level but again, a coach has the experience to safely push you to be a better consistent athlete.

Higher-level concentration is another characteristic of athletes with mental strength. Having a high level of concentration means that athletes have the ability to focus in the moment and on the correct performance cues that will help them perform. Focusing on the process means being present in the moment, not the last play. To be in the zone, athletes focus in the moment, not the past or future. For example, when athletes dwell on a previous mistake, focus is now split between the past and the current play. Thinking about future outcomes, such as, “I hope I don’t fumble the ball” or “Don’t strike out” takes the focus away from the process during practice or competition.

No matter where on my journey, coaching made the difference between learning curves and success. Having a person who's been through the process and passionately enjoys seeing others grow, that is truly special. The amount of time reduced from trial and error and failures, is due to great coaching. Of course, some coaches are better than others, and it all stems from their overall experiences and approach to life.

A mental strength coach helps athletes develop consistent routines. Routines help athletes mentally and physically prepare for their sports skill, such as a free throw, golf shot, serve, or pitch. A routine helps athletes have a focused mindset to improve consistency in performance. Routines are ideal for helping athletes apply many of the mental strength strategies, such as focusing, confidence, and trusting skills. The physical part of a routine is easy for most athletes. For example, a routine might include adjusting your glove straps, kicking the dirt into the plate or bouncing the ball before a free throw or serve. The mental parts of a routine are the most important. Mental routine includes the decision making, confidence building, focusing, and trusting skills, which are critical for a strong mental strength. Both the physical and mental components of a routine work together.

All of my clients agree that the workouts, meal plans or habitual routines that they created from educational guessing, is nothing compared to the level of efficiency and results from hiring a coach.

We strive to consistently focus on leveling up our selves through workshops, certifications, seminars and experience from each client. This time and dedication gives clients the understanding of how priceless the investment of having a coach really can be. We need to be more focused on investing in ourselves vs. products that have no return. Our wealth is our health, without it, nothing else matters.

Stay strong...Stay consistent...Stay in the moment...

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Coaching and mentoring is not just about being in the gym but also supporting you and providing advice
Coaching and mentoring with MINDSET is not just a workout in the gym..


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Are you having a hard time performing consistently or don't have the motivation to get to the finish line. Maybe sometimes you need emotional or mental support to get through a negative game or a confrontation at work. A Mental Strength coach is someone who is here to help you.

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